Tellyo and Atos Deliver Flawless Digital Production for European Games
London, UK, 11th July 2023 – The 2023 European Games concluded last week, allowing the teams at Tellyo and Atos to finally catch their breath after successfully executing their largest joint project to date. This massive undertaking required extensive planning, integration with ODF format data, and custom development to ensure an efficient and painless workflow and to meet the needs of numerous editors and stakeholders.
Atos deployed over 30 editors who were able to simultaneously access any live feeds from the event in real time. They created customised highlights and packages for distribution to the federations, National Olympic Committees (NOCs), and directly to the athletes. Moreover, all content could be published directly to various social channels and digital platforms, significantly expanding its reach.
Throughout the two-week duration of the event, Tellyo ingested a total of over 1700 hours of content from the live feeds across 26 different sports. From this vast amount of material, the editorial team generated 9000 clips and content packages for distribution on social media channels, digital platforms, and within the editorial workflows of all interested parties. This enabled the content to be published online and shared with the participating sports federations and NOCs.
An especially notable part of Tellyo’s partnership with Atos involved the integration of Tellyo’s innovative Tellyo Talent application as an SDK into the official European Games Athlete app. This enabled editors to directly share approved bespoke content with each athlete, empowering them to easily publish video content on their own social media accounts. This strategy extended the reach of the video content and significantly boosted engagement around the games.
Another key element of the project saw Tellyo Pro integrating with and supporting ODF (Olympic Data Format) metadata across all 26 sports. This is the first time that this major event data format has been supported by a cloud-based system, enabling editors to plan and create clips on the basis of specific timings and important moments of action. The inclusion of this metadata made the process of distributing clips to the correct federations, NOCs and athletes more accurate and efficient, as well as creating a tremendously valuable searchable archive for future use.
The feedback received from athletes, sports federations, and NOCs has been overwhelmingly positive. Manuel Pastrana Gonzalez, the Spanish Olympic Committee’s Director of New Technologies, said “Tellyo has played a definitive role in helping us engage with a greater number of followers. Our data shows we have grown our audience by almost 3000% compared with pre-games levels”. Looking at the overall data, it is evident that the digital production really caught the public’s imagination and resulted in an impressive surge in reach and engagement. “This project was incredibly comprehensive,” states Tellyo COO Dr. Jakub Majkowski. “I am thrilled with the results we achieved, and I know various NOCs and sports federations involved will be eager to carry this momentum into Paris 2024”. Eulogio Ruiz Azaro, Chief Strategy Officer at Atos Major Events, is in complete agreement. “This was an incredibly busy and complex event, and the support we received from Tellyo was first-class. The power and ease of use of their solutions really helped us keep on top of the intense schedule, and the quality of the results speak for themselves”.
Richard Collins, CEO of Tellyo, expressed his immense pride in what the teams accomplished and how the collaboration with Atos has flourished. “While the games themselves lasted only two weeks, this project had a six-month planning phase, and the partnership with Atos has been exceptional. We have received remarkable emails from NOCs and athletes, and both teams should rightfully be proud of their efforts. Tellyo will again work with Atos for the upcoming European Youth Olympic Festival in Maribor, Slovenia, and we’re aiming for similarly impressive increases in audience and engagement. Time and time again, we are proving the power of cloud editing and production and how it can successfully deliver even the largest and most prestigious sporting events”.
About Tellyo
Tellyo is your complete cloud production platform.
Tellyo empowers media and content teams to produce compelling live video that can be streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-native production solution that includes an 8ME vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media. Faster, greener and more efficient, Tellyo is #smarterproduction!
For more information, visit www.tellyo.com
Media contact:
Stuart G. Russell
Head of Marketing and Communications
E: stuart.russell@tellyo.com
T: +44 (0)7827 019494
Follow us on LinkedIn and Facebook
Tellyo Unveils SCTE-35 Monetization Tools for Stream Studio, Revolutionising Content Monetization and Advert Integration.
London, UK, 28th June 2023 – Tellyo, the complete cloud production platform, is proud to announce the launch of broadcast-grade ad-break SCTE-35 markers within our flagship Stream Studio solution. These innovative functions and tools are designed to empower content creators to monetize their content effectively, revolutionising the way advertisements are inserted and replaced. With these SCTE-35 monetization tools, content creators can tap into new revenue streams while ensuring a seamless and immersive viewing experience for audiences. The addition of manual and asset-triggered SCTE-35 markers, coupled with customisable time durations between markers, provides unparalleled control and flexibility.
Richard Collins, CEO of Tellyo, is confident that the introduction of SCTE monetization within Stream Studio will be a game-changer for both Tellyo and customers. He believes that these cutting-edge monetization tools will redefine the industry’s approach to content monetization and advertisement integration, and keep Tellyo at the forefront of the industry. As an example, Tellyo can enable more than £1m in daily revenue opportunities across a live event with a 500k global audience using dynamic TV ad insertion and targeted sponsorship opportunities proven across many years of broadcast television.
“The content creation, distribution, and consumption landscape has undergone a dramatic transformation in recent years”, Collins emphasises. “With nearly 3.5 billion people projected to consume online video content in 2023 and online video’s potential to reach 92% of the world’s population, advertisers now have unparalleled access to consumers through new media models”. As an increasing number of content creators turn to FAST channels for rapid and cost-effective content distribution, monetization has emerged as a critical concern. Tellyo is thrilled to offer our customers powerful tools that seamlessly integrate advertising content into live productions. Collins adds, “I’ve previously said that even creators of niche and specialised content can now easily reach massive audiences. This latest update to Stream Studio enhances the opportunity to monetize these audiences effectively”.
Stream Studio is ideal for a wide range of applications from sports, esports and live events to international festivals and tournaments watched around the world. It is an incredibly scalable solution that simplifies remote live production in the cloud while remaining cost-effective. Its comprehensive feature set includes an 8 ME vision mixer/production switcher, a 64-channel audio engine, customizable graphics templates, a slow-motion replay engine, and a remote Guests module. The inclusion of these ground-breaking monetization tools further solidifies Stream Studio’s position as the industry’s most powerful cloud-based solution for live video production.
About Tellyo
Tellyo is your complete cloud production platform.
Tellyo empowers media and content teams to produce compelling live video that can be streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-native production solution that includes an 8ME vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media. Faster, greener and more efficient, Tellyo is #smarterproduction!
For more information, visit www.tellyo.com
Media contact:
Stuart G. Russell
Head of Marketing and Communications
E: stuart.russell@tellyo.com
T: +44 (0)7827 019494
Follow us on LinkedIn and Facebook
Atos and Tellyo Partner to Promote 2023 European Games
Atos and Tellyo Partner – London, UK, 17th May 2023 – The 3rd European Games will be held this year from the 21st of June to 2nd of July in Kraków and Małopolska, Poland, and will see almost 50 nations come together to compete across 26 different sports. All Olympic sports held at the 2023 European Games will provide qualification opportunities for the 2024 Summer Olympics in Paris, France.
Atos, the international media and broadcast solutions provider, will be providing technical and solutions support to the event organisers and will be partnering with Tellyo to help promote the games on digital and social media platforms. “We will have a team of over 30 working at the International Broadcast Centre and we’ll be receiving feeds from every event throughout the Games”, notes Carmen Ruiz de Vargas, Client Executive – Major Events at Atos. “We’ll be creating clips and highlights packages using Tellyo Pro and these will then be distributed to the athletes and the relevant national Olympic committees and sports federations for them to post on their own digital and social media channels. We’re also going to try and automate some of this process using Tellyo Talent, the app that enables pre-approved content to be sent to athletes, sponsors, brand partners and spokespeople for easy online sharing. The aim here is to use the reach of the athletes, various sports federations, governing bodies and European Olympic committees to help promote the Games and encourage viewers to watch the games via their own national broadcasters or portals”. Broadcasting rights for this year’s event are being managed by the EBU, but the event organisers are keen to maximise the profile of the Games by leveraging relevant digital and social media channels as broadly as possible.
With just over one month to go before the opening ceremony, the Atos team are getting ready for this intense project. “We’re going to be creating thousands of clips, I’m sure”, comments Carmen Ruiz de Vargas. “We want to capture the best action within each sport, national performances across sports and even individual athlete performances across the Games, so we’re going to be incredibly busy. Having worked with Tellyo Pro previously, I know it’s a high-performance solution that will enable us to produce quickly and efficiently, and deliver the best of the Games to online audiences in Europe and beyond”.
Richard Collins, Tellyo CEO, says “our relationship with Atos has grown over several years, and we’re very proud to be working with them on this prestigious event. With the 2024 summer games in Paris drawing ever-closer, the European Games will play a big role in determining which athletes make the trip to France. I’m delighted Tellyo is enabling the talented team at Atos to capture and distribute the key moments, thrilling sports fans across the continent. We always say that Tellyo’s cloud-native video production solutions are suitable for events of all sizes because of their scalability, and this project absolutely proves that point”.
About Tellyo
Tellyo is your complete cloud production platform.
Tellyo empowers media and content teams to produce compelling live video that can be streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-native production solution that includes an 8ME vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media. Faster, greener and more efficient, Tellyo is #smarterproduction!
For more information, visit www.tellyo.com
Media contact:
Stuart G. Russell
Head of Marketing and Communications
E: stuart.russell@tellyo.com
T: +44 (0)7827 019494
Follow us on LinkedIn and Facebook
Tellyo Unveils Updated Stream Studio for NAB Show 2023
London, UK, 5th April 2023 – Following a busy few months of development, Tellyo is very pleased to announce that its flagship Stream Studio platform for live video production in the cloud is being updated again, and this latest version will be available for demonstration during NAB Show 2023.
2022 was a landmark year for Stream Studio as the multi-user, browser-based platform gained the ability to sync multiple camera feeds, finally making frame-perfect switching of a live multi-camera production in the cloud a reality. Onboard graphics were also added courtesy of Tellyo’s partnership with Finnish company SPX, and a powerful playout feature enabled content creators to build and run true 24/7 channels. In fact, nearly a dozen updates last year added powerful new features and tools, and the list of third-party hardware control devices supported by Stream Studio has grown in tandem.
2023 is shaping up to be equally as dynamic, and V2.1.0 includes the ability to add guests to your production in 1080p resolution, as well as the option to add DVR/timeshift recordings to productions as additional source – ideal for those situations when live action is overlapping across different physical locations. We’re also expanding some existing tools, e.g. making live stream sources visible in playouts, and adding on-screen time display (TCR) for clips and playouts. In addition, we are opening up the ability to add transitions between playlist items, improving production values and the overall audience experience. Finally, X-Keys has been added to the list of partners whose hardware control devices are supported by Stream Studio, offering even more choice and flexibility to customers.
“It has been quite a year for Stream Studio and I’m very pleased that we’ll be showcasing this latest version of the platform at NAB Show”, comments Tellyo CEO Richard Collins. “Our development team has been working hard to combine customer feedback and our ambitious roadmap into powerful new tools and enhancements that help make Stream Studio the most attractive solution for cloud production available today. If you’ve ever been curious about producing in the cloud, come and see us in Las Vegas and we’ll show you how accessible and efficient it can be”.
Tellyo will be demonstrating Stream Studio and Tellyo Pro throughout NAB Show 2023 on booth N2973. To book a meeting with Tellyo, please visit www.tellyo.com/nab.
About Tellyo
Tellyo is your complete cloud production platform.
Tellyo empowers media and content teams to produce compelling live video that can be streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-native production solution that includes an 8ME vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media. Faster, greener and more efficient, Tellyo is #smarterproduction!
For more information, visit www.tellyo.com
Media contact:
Stuart G. Russell
Head of Marketing and Communications
E: stuart.russell@tellyo.com
T: +44 (0)7827 019494
Follow us on LinkedIn and Facebook
Tellyo Busts Cloud Production Myths at NAB Show 2023
London, UK, 23rd March 2023 – Tellyo, the complete cloud production platform, is very pleased to announce that we will be exhibiting at the forthcoming centennial NAB Show in Las Vegas, from April 16-19th 2023. As well as demonstrating the latest version of the flagship Stream Studio platform for live production in the cloud, Tellyo will also be showcasing the Tellyo Pro solution for video clipping, editing and publishing, and highlighting Tellyo Pro’s seamless integration with Adobe® Premiere® Pro. Finally, Tellyo will be taking aim at some cloud production myths during the show, demonstrating why cloud production has now come of age and is suitable for content creators of any scale.
“We’re very much looking forward to a return to Las Vegas”, notes Tellyo CEO Richard Collins. “We’ve made some significant updates to our flagship Stream Studio platform since last year, increasing the number of third-party hardware control devices supported and adding powerful new signal monitoring tools. We’ve also improved the built-in replay engine, increasing buffer time and enhancing the UX for more intuitive use. With multi-camera ingest (fully synced for seamless video switching in the cloud), a 64-channel audio engine with full production talkback, and onboard graphics templates, Stream Studio continues to lead the pack when it comes to functionality, ease of use and value”.
Tellyo COO Dr. Jakub Majkowski is looking forward to demonstrating Tellyo Pro and the clipping solution’s integration with Adobe Premiere Pro. “Tellyo Pro is an incredibly powerful editing and clipping solution in its own right, but the full two-way integration with Adobe Premiere Pro really unlocks new levels of workflow convenience, enabling teams to collaborate across both platforms live and in real time. We’re one of the few technology partners who can offer this level of integration and we’re very proud of our relationship with Adobe”. The feeling seems to be mutual. “As audience appetite for online content continues to grow internationally, content creators need to respond while finding ever more efficient ways of working”, comments Sriram Iyer, Head of Products and Partnerships for professional video at Adobe. “The integration between both Adobe and Tellyo opens up new ways of working and provides even greater choice”.
With this year’s NAB Show being a centennial celebration, Team Tellyo will also be using the exhibition as an opportunity to dispel some of the myths surrounding cloud production’s maturity. “Cloud-native solutions are almost unrecognisable today versus 2019. They are more powerful, secure, accessible and efficient than ever before, and it’s an urban myth that only smaller content producers can benefit from life in the cloud. We know that cloud production is on a march to the mainstream, and we can already demonstrate how it is working for producers and broadcasters of every size and scale”.
For more information on Tellyo @ NAB Show Las Vegas, please visit www.tellyo.com/nab.
About Tellyo
Tellyo is your complete cloud production platform.
Tellyo empowers media and content teams to produce compelling live video that can be streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-native production solution that includes an 8ME vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media. Faster, greener and more efficient, Tellyo is #smarterproduction!
For more information, visit www.tellyo.com
Media contact:
Stuart G. Russell
Head of Marketing and Communications
E: stuart.russell@tellyo.com
T: +44 (0)7827 019494
Follow us on LinkedIn and Facebook
Tellyo Innovates Again with Stream Studio V2.0 Release
London, UK, 17th January 2023 – Tellyo, the complete cloud production platform, is very pleased to start the new year with an important new release of the flagship Stream Studio solution. Following a busy 2022, which saw a dozen updates to the popular cloud-native video production platform, the development team is very proud to announce Version 2.0, which includes a number of important architectural changes and associated customer benefits.
Open Up
Thanks to some back-end changes, Stream Studio can now load up projects almost instantaneously. Operators can therefore get to their projects much faster, and start producing without having to wait for assets to load. We know that content producers are always on a deadline, so we’ve got your back!
Complete Control
We’ve been working hard to increase the number of third-party hardware control devices that Stream Studio is compatible with. To this end, Version 2.0 introduces ‘Studio Controller’ – a new module that enables operators to configure and manage third-party devices. As the popularity of cloud-native production solutions grows, many customers want the same tactile control experience they’d have with a more traditional studio-based workflow. It’s all about familiarity and choice, and we’re delivering.
Scoping it Out
Customer feedback is often an important input to our roadmap, and so we’re very pleased to introduce video scopes (waveform monitor and vectorscope following the Rec.709 image standard) for fast identification of problems, e.g incorrect white balance, black and white levels, or synchro scan issues. You asked us for it – here it is.
Other important additions include:
– The ability to change transitions between playlist assets more easily
– Improvements to the visual positioning of in/out markers when creating clips
– A redesigned UX for replays, and a tripling of the buffer size on all four replay inputs
– Greater speed and platform stability when ‘fast grabbing’ replays
– Support for interlaced video inputs, enabling customers to manually enable motion-adaptive deinterlacing on live stream inputs
“We’ve put a tremendous amount of resource into Stream Studio over the last 12 months”, comments Tellyo CTO Dr. Jakub Majkowski, “and the popularity of the platform has grown in tandem. Stream Studio is really coming of age in terms of features and customer-base to the extent that even the largest national-level broadcasters are considering it as part of their post-pandemic operations”. Tellyo CEO Richard Collins agrees. “Many of our customers use Stream Studio as the keystone of their digital and social media content strategy. Digital and social content may have previously been the lesser relation of ‘traditional’ broadcast content but no longer. It’s now the equal sibling thanks to improvements in production values and the sophistication of our platform. This latest version of Stream Studio sets a new standard for cloud-based production and we’re going to keep pushing the bar even higher throughout 2023”.
About Tellyo
Tellyo is your complete cloud production platform.
Tellyo empowers media and content teams to produce compelling live video that can be streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-native production solution that includes an 8ME vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media. Faster, greener and more efficient, Tellyo is #smarterproduction!
For more information, visit www.tellyo.com Media contact:
Stuart G. Russell
Head of Marketing and Communications
E: stuart.russell@tellyo.com
T: +44 (0)7827 019494
Follow us on LinkedIn and Facebook
Tellyo Announces Final Tellyo Pro Update of 2022
London, UK, 16th December 2022 – Tellyo, the complete cloud production platform, is pleased to announce that thelatest release of Tellyo Pro (version 2.36.0 – code name ‘Cappuccino’) has just gone live. Our final release of 2022 includes some improvements in file format handling, helpful additions to the MultiViewer, support for YouTube Shorts and direct publishing to the TikTok app.
Convert Me
We understand that some customers may wish to work with raw video assets (e.g. in Stream Studio) that do not necessarily meet Tellyo Pro format requirements. We’ve therefore added the option to upload video files to Tellyo as ‘unconverted’ in this case. We’ve also added this ‘unconverted’ option to Watch Folders.
More info: https://app.tellyo.com/guide/first-time-in-folders/
Folders
We’ve added ‘shift + click’ to folders to make it easier to select multiple files and we’ve also improved the download options in folders to enable users to batch download multiple files, saving time when you’re working with multiple assets.
More info: https://app.tellyo.com/guide/first-time-in-folders/
Enjoy the View
We’re really proud of the MultiViewer in Tellyo Pro, and we always appreciate your input and feedback when it comes to improving the user experience. As a result of your comments, we’ve added true peak meters to the MultiViewer as well as adding a full screen mode so you have access to all the information you need.
More info: https://app.tellyo.com/guide/multiviewer/
YouTube Shorts / TikTok
Love it or hate it, short form video content is undeniably here to stay! In recognition, we’ve now included support for YouTube’s latest Shorts format to Tellyo Pro. In addition, we wanted to highlight a feature that some users may not be aware of. Tellyo Pro enables direct publishing of content to the TikTok app, natively within the platform.
More info: https://app.tellyo.com/guide/tiktok-and-youtube-shorts/
For more information, please don’t hesitate to contact us at feedback@tellyo.com, and we look forward to hearing your thoughts on this new release. We always value and appreciate your feedback!
About Tellyo
Tellyo is your complete cloud production platform.
Tellyo empowers media and content teams to produce compelling live video that can be streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-native production solution that includes an 8ME vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media. Faster, greener and more efficient, Tellyo is #smarterproduction!
For more information, visit www.tellyo.com
Media contact:
Stuart G. Russell
Head of Marketing and Communications
E: stuart.russell@tellyo.com
T: +44 (0)7827 019494
Follow us on LinkedIn and Facebook
Tellyo Appoints Arcadi Misse as Solutions Architect for EMEA
London, UK, 13th December 2022 – Tellyo, thecomplete cloud-based video production platform, is today pleased to announce the appointment of Arcari Misse as the company’s first Solutions Architect for EMEA.
A keen cyclist, both on and off-road, Arcadi lives with his family in Calella (near Barcelona) and brings a wealth of experience of the broadcast industry, having worked in similar technical and operational roles in Spain since 2012. With a degree in Sound and Broadcasting from the University of Wales and an MBA from the London School of Business and Finance, Arcadi joins Tellyo from a Solutions Architect role with a production solution vendor in Barcelona.
“I’m very excited to be joining Tellyo as we look forward to a new year of growth and further expansion”, Arcadi notes. “The industry is increasingly looking to cloud solutions to answer the cost, efficiency and environmental challenges posed by production in a post-pandemic world. I know Tellyo is ideally placed to take advantage of this trend”. The appointment comes at a significant time for Tellyo, and Richard Collins, Tellyo CEO, points to plans for the further development of the company’s footprint in the region. “I’m also very pleased that Arcadi has joined us”, he comments. “This is an important strategic appointment for the company that strengthens our commercial function and will help us reach a greater number of new customers. Pre-sales is an important function in any technology company, and I know Arcadi will do a great job of explaining how Tellyo can be the ideal technical partner for content producers everywhere”.
About Tellyo
Tellyo is your complete cloud production platform.
Tellyo empowers media and content teams to produce compelling live video that can be streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-native production solution that includes an 8ME vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media. Faster, greener and more efficient, Tellyo is #smarterproduction!
For more information, visit www.tellyo.com
Media contact:
Stuart G. Russell
Head of Marketing and Communications
E: stuart.russell@tellyo.com
T: +44 (0)7827 019494
Follow us on LinkedIn and Facebook
Size Doesn’t Matter (When It Comes to Cloud Production).
London, UK, 27th September 2022 – Back in July of this year I wrote a short article on sports production, and commented that it is now easier than ever for event organisers to create, distribute and monetise video content, no matter how niche or obscure the sport. The video production tools you need are more sophisticated, more accessible and more cost-effective than at any time. Having recently returned from Amsterdam and a successful IBC exhibition, I think it’s also worth pointing out that these solutions can be very effective tools for the largest broadcasters and content producers too.
Large, national-level broadcasters have perhaps been a little sniffy towards cloud-native production solutions in the past, and I’ve heard a few arguments outlining why these solutions have not been deemed relevant or appropriate. “Our content is highly valuable, and we can’t trust the public cloud”, or “these tools aren’t professional enough for us” or even “we have plenty of hardware capacity on-site so why should we be considering a cloud solution?” I don’t think it’s too hard to offer up rebuttals to each of these points. Firstly, we work with several international sports federations and production houses at Tellyo, and it’s a little unfair to suggest that their content isn’t important or valuable. These organisations have made the decision to embrace cloud-native remote production because of the flexibility and efficiency it offers – they’ve done their due diligence and they’ve liked what they’ve seen. If it works for Sunset+Vine and ESPN, there’s no reason why it shouldn’t work just as well for, for example, the BBC or CNN. Also, to the point about the public cloud, accidents can happen at any time. A fire in an Amazon data centre is no different to a fire in a TV studio. All good broadcasters and content producers should consider redundancy and a disaster recovery plan – that’s just good business practice. In terms of the professionalism of cloud production tools, vendors have all come a long way over the last couple of years, and the pandemic has arguably accelerated product development. Solutions like Tellyo’s flagship Stream Studio are now extremely sophisticated, capable of ingesting and syncing multi-camera feeds and enabling live video switching with extremely low latency. The addition of powerful tools like slow-mo replay engines, graphics, and audio engines with full production talkback/IFB capability plus integration with a number of 3rd party hardware control devices have seen these solutions mature into genuine alternatives to studio and OB production. The third argument that is offered up about production capacity is an interesting one. The sad death of Queen Elizabeth II in the UK recently highlighted a distinct lack of hardware capacity, with broadcasters and rental houses struggling to cope with the demands of a very busy weekend of sporting fixtures followed by a state funeral on the Monday. Events like these are thankfully rare, of course, but it is the highly scalable nature of cloud solutions that is a key part of their attraction – our customers generally only pay for what they use in terms of production hours, and capacity can be scaled up or down as needs and the production landscape change.
As I reflect back on IBC, I can sense a change in the air. During the exhibition we were visited by two large European broadcasters who very openly stated they were at the show to gather more information on cloud solutions because, to paraphrase, “we need to start taking this stuff much more seriously”. I think that’s a welcome development (better late than never, right?) and I believe that our guests were very impressed with what they saw. While it’s true that some broadcasters will never adopt cloud production as their primary workflow for going to air, the increasing fragmentation of the media landscape and the need for complementary content for additional digital and social media channels mean that cloud solutions have a valuable role to play in your content creation strategy, regardless of your size.
– Stuart Russell, Head of Marketing, Tellyo
(c) 2022
European Universities Games Pick Tellyo for Online Coverage
London, UK, 6th September 2022 – For many people outside of Poland, the City of Lodz is perhaps less well known than more familiar names like Warsaw or Krakow. Lodz, however, is actually Poland’s third largest city and is home to over 660,00 people. It’s also the headquarters of Tellyo’s dedicated development team, who work from a renovated warehouse building in the heart of the city. In addition, this July saw Lodz acting as host city for the 2022 European Universities Games (EUG), an international multi-sport event organized every two years for university athletes by the European University Sports Association (EUSA).
This year’s games included 20 different sports, from Badminton to Water Polo, and events were hosted at a number of different venues around the city, many of which are part of the Lodz University of Technology (an EUG 2022 organiser). To facilitate the online coverage of the games, organisers worked with Tellyo and the Stream Studio cloud production solution to create livestreams, highlights packages and clips. “We have a very talented and motivated team of developers based in Lodz”, notes Tellyo CEO Richard Collins, “and it was great for the team to be able to support this significant sporting event in their home city”.
With 5,000 student athletes participating from over 400 European universities and 40 countries, this year’s games was the largest ever and the organiser’s media team created over 42 hours of live stream content and more than 250 hours of clips and highlights. “We were very pleased to partner with Tellyo for this year’s event”, comments Łukasz Śwituniak, a member of the EUG 2022 Organising Committee’s marketing team. “The Lodz connection made this partnership a very natural one, and our media team thoroughly enjoyed using Stream Studio and Tellyo Pro to produce the content for online audiences. Everyone involved noted how easy both platforms are to use and how quickly packages and clips could be produced then distributed online and to social media. We’re obviously not full-time broadcasters so that speed of adoption and ease of use are both incredibly important. Plus, we got amazing real-time technical support from the team in Lodz who couldn’t have done more to ensure the success of our coverage of the games. We reached even more people online this year compared with our last event in 2018, and that’s a testament to the power of Tellyo – we’ve really boosted our online content strategy this year, and our experience has given us plenty of food for thought for the next event in Debrecen, Hungary, in 2024”.
“Many of our developers actually studied at the Lodz University of Technology”, notes Tellyo COO Jakub Majkowski, “and they feel a very strong connection with the University and the city. We’re actively recruiting and continuing to build our team in Lodz, so our involvement in these games is a great advert for both Tellyo and this remarkable place where we live and work”.
About Tellyo
Tellyo is your complete cloud production platform.
Tellyo empowers media teams to produce engaging and compelling live content that can be easily streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-based production solution that includes an 8ME vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that invite external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media.
For more information, visit www.tellyo.com
Media contact:
Stuart G. Russell
Head of Marketing and Communications
E: stuart.russell@tellyo.com
T: +44 (0)7827 019494
Follow us on LinkedIn and Facebook
