Sunset+Vine is the UK’s largest production house, with a celebrated reputation for excellence in production. S++V were appointed as the live production partner of the new International Rugby competition, the Autumn Nations Cup 2020 – between England, Wales, Scotland, Ireland, France, Italy, Fiji, and Georgia.
The International Table Tennis Federation (ITTF) is the governing body for 226 worldwide associations and oversees more than 120 international events. It is one of the largest sports federations in the world and has a proud history, having organised the World Table Tennis Championships since 1926.
Our partnership with the ITTF started back in 2017 and has since gone from strength to strength. Today, Tellyo is integral to the ITTF’s direct-to-fan video strategy, enabling the federation to stream matches and share clips
from tournaments previously difficult to access for fans across the globe.
Increased global streaming collaborations
Starting with one trial tournament in 2017, Tellyo now supports all of the ITTF’s major tours and championships. More recently, our platform has been used during regional events in remote locations within Fiji, Nigeria and India.
When working in remote locations, the ITTF rely on us to seamlessly deliver streamed content to global fans online. The key to our success is two-fold. Firstly, our platform’s infrastructure is capable of receiving signals from anywhere in the world, however remote, thanks to the network of servers we use. Secondly, we provide an extensive set of advanced tools to ITTF production teams, expertly meeting their various technical requirements.
Video clips further boosting engagement with the ITTF
With a greater number of tournaments being covered, the ITTF is seizing these opportunities to create more video clips for its social media channels. In turn, these clips help to drive viewers to its live stream and are having a hugely positive impact on overall engagement with the federation and table tennis online.
“I cannot imagine life without Tellyo. The platform is at the core of our social video strategy, helping us to showcase dynamic sports content from multiple ITTF tournaments online. All-in-all, thanks to Tellyo, we’re better able to entertain and excite our fans, dramatically improving our digital reach, video views and fan engagement levels across social media.”
The Guinness PRO14 Championship is a global rugby tournament that pits 14 teams from Europe and South Africa against each other in an exciting league format that culminates in knockout stages and a showcase final. Our Tellyo platform has enabled PRO14 to deliver a robust video content strategy that is driven by the creation and distribution of video clips to drive fans to its live streams.
Data coming from clips created and distributed via Tellyo Pro.
What’s the secret behind PRO14’s video content growth?
Maximizing new channels
With the media landscape fast-evolving, PRO14 has been quick to create video content for new social channels. As a content rights holder, its strategy is about getting videos out to PRO14 rugby fans so they’re part of action, as it happens. As one of our beta partners, the organisation is also helping us to develop and test new products and features, such as our recently launched Stream Studio, Smart Clips and Auto Clip-to-Post.
Progressively larger deployment of Tellyo
Initially used as a test during the early league stages of the 2017/2018 season, PRO14 now use Tellyo to live stream games and to clip videos specifically for social media channels. During the coming 2018/2019 season, PRO14 will also push video content from Tellyo to its new OTT subscription platform.
Sharing video content with PRO14 teams
With relevant permissions and access rights in place, PRO14 is able to give its teams access to Tellyo, meaning each team’s media unit can use and share PRO14 video content. This has helped to amplify tournament matches further across social media, whilst also strengthening relationships with PRO14 teams by continuously building content resources that deliver value to everyone involved.
“We’re seeing major growth in fan viewership and engagement related to the video clips we’re now able to create and share in real time. This is all down to the video strategy we have been able to enact thanks to Tellyo. It plays a significant role in our direct to consumer strategy by giving us the means to elevate the online experience to new levels through engaging and timely content.”
Peter Connolly, Digital Manager at PRO14 Rugby
Sunset+Vine is a global force in TV and digital sports production. As one of our largest and longest-lasting clients, we’re extremely proud to continually develop and evolve our partnership. We now work across Sunset+Vine’s many sports assets, while they invest time in supporting our beta and product developments, better enabling us to achieve success together.
Multi-casting Hong Kong World Sixes:
Sunset+Vine utilised Tellyo Pro as a dynamic means to deliver various live streams from last year’s Hong Kong World Sixes cricket tournament. With the support of our customisations, its team successfully and cost-effectively multi-casted simultaneous streams to platforms such as Facebook, YouTube, Akamai, Fox.com and Cricket Australia’s website, cricket.com.au.
Numbers from using Tellyo Pro at the Hong Kong World Sixes.
Creating and sharing ECB cricket clips
As the production company behind all England and Wales Cricket Board (ECB) events, Sunset+Vine were tasked with packaging engaging highlights of national team games for social media. To produce clips out of live streams and provide instant highlights to cricket fans, the ECB production team turned to Tellyo Pro.
Data coming from clips created and uploaded to Facebook via Tellyo Pro.
Live streaming and clipping Crufts:
Established in 1891, Crufts is the biggest canine event in the world with a modern audience hungry for online content. To deliver fresh content to fans, Sunset+Vine’s production team now run 12 hour+ livestreams and edit and distribute video highlights across social media channels, all via Tellyo Pro.
Data coming from broadcasts streamed to YouTube and clips created and uploaded to YouTube via Tellyo Pro.
“Tellyo gives us the speed of deployment we require, and the reliability and strength of its streams are outstanding. The team has helped us immensely by developing adaptations within their infrastructure to meet our streaming requirements for all destinations.”
In recent years, tier-one broadcaster Polsat (from the largest Polish media and telecommunications Cyfrowy Polsat Group) has unified its different production tools. We’re proud to have worked with them throughout this process, helping to solve similar requirements across teams and channels, while delivering more dedicated solutions where necessary. Read about the solutions we delivered alongside the Cyfrowy Polsat Group below.
Tellyo Pro ingests feeds from multiple Polsat channels, giving internal departments access to content whether they’re working remotely or at the office. At the same time Tellyo’s granular user protocols and permissions manage access rights and maintain embargos between departments and social media accounts they manage.
Dedicated live to VOD
Working with the Cyfrowy Polsat Group, we developed a dedicated solution for editing and integrating long-form content with its OTT platform, IPLA (Poland’s biggest online entertainment service). The solution enables live editing without any transcoding, delivering entire shows re-packaged for IPLA shortly after a programme ends.
To help drive 24/7 news coverage, live content is regularly streamed to multiple destinations simultaneously – whether it’s a visit from a foreign VIP, a major press conference or happenings at a political event.
Cyfrowy Polsat Group leverage real-time clipping and editing to create individual stories and highlight compilations from single sources or multiple, parallel live feeds. These are shared on social media to draw people into content, and to create views and engagement.
Polsat’s Kabaret Na Zywo
The main channel, Polsat (one of the leading Polish TV channels), is a big internal client using Tellyo Pro, regularly creating and sharing 500+ clips a month via our platform. The channel’s premium, big-ticket event, Kabaret Na Zywo, was broadcast live, with real-time video clips created and shared to the company’s YouTube and Facebook channels. Taken from a live stream, the most successful Kabaret Na Zywo clip has been a comedy stand-up.
Results for the most successful Kabaret Na Zywo clip:
“We’re continually collaborating with the Tellyo team to move forward, while Tellyo Pro has been the catalyst to help us
transform the way we work. It’s a joy to see our teams working more openly, efficiently and successfully to maximise video
content – we’re now much more engaging. Long may our fantastic partnership with Tellyo continue.”
Grzegorz Janczura, Cyfrowy Polsat’s director of internet projects