The best sports are full of drama, thrills and emotion that connect us with events when watched live or through the lens of social media. In fact, social media often gets us closer to the moments that really matter, helping us to see and feel the drama as it unfolds.
Check out the following thrilling and emotive videos from these socially-innovative sports organizations.
Guinness PRO14 Rugby
The Guinness PRO14 rugby tournament is a global brand with a TV rights deal and an innovative digital team making the most of social videos, too. Our Tellyo Pro platform is being utilised to create compelling highlights from live games and clip moments to provide videos of crucial events for social audiences, all in a matter of seconds.
Union Cycliste Internationale (UCI)
The UCI is responsible for numerous cycling events around the world, with one of the most prestigious being the UCI World Road Championships.
2018’s UCI World Road Championship was held in Innsbruck, Austria. The event, involved the best riders in the world, while some routes had approximately 5,000 metres of altitude, making it truly challenging. The Championships were broadcasted to 150 countries, with short video clips also shared to social media.
Just look at this incredible finish:
— UCI (@UCI_cycling) 30 września 2018
Or this heart-warming example of fair play:
— UCI (@UCI_cycling) 28 września 2018
International Table Tennis Federation (ITTF)
Each month the ITTF produce hours of stunning video content, taken during competitions around the world. From the Republic of Fiji to Germany, during duel after duel, hours of content is recorded and shared via streams and social videos. Fortunately, it’s easy to produce and manage this amount of content with Tellyo.
Table tennis is such an amazing sport for video. It’s extremely dynamic and spectacular – every single millimetre counts here! When the best players in the world are playing, you can be sure that you’ll witness all kinds of emotion.
Every year Fise organise multiple events across different extreme sports – from parkour to BMX and skateboarding, with the FISE World Series at its pinnacle. The event is one of the most prestigious extreme sports events, hosting the best athletes and gathering thousands of spectators at venues, but also digitally and on social media.
The FISE production crew utilize Tellyo Pro Editor to produce short clips out of live streams ingested onto the platform.
England & Wales Cricket Board (ECB)
Global sports production company, Sunset+Vine, provide engaging video clips directly from live streamed ECB cricket games. The goal being to promote cricket more widely across social media, and to let fans around the world see the ECB’s best moments.
Is your sports organisation ready for video?
Every single sport is suited to being promoted through video content. Sport fans simply want to watch sports, wherever they are!
If you want to learn more about video’s impact on sports bodies and federations, explore our blog and case studies section, or simply contact us to discuss how you could benefit from utilizing our Tellyo platform.
Most of the videos mentioned in this article have been made using Tellyo Pro – our cloud-based platform for frequent and regular live content production. It enables you to ingest video streams and broadcast these to social channels and RTMP destinations, while also clipping live content into videos to post on social media.
If you’re looking to clip videos for social media, there are some new Tellyo automation features to consider, especially if you’re using Opta event metadata:
- Smart Clips, which automates video clip creation from live sports content.
- Auto Clip-to-Post that lets you fully-automate clip creation through to social messaging and social posting, all in one go.
Both are giving more power to editors in their mission to deliver quality sports content to audiences quickly and efficiently.
The rise of the online sports fan, social as the new channel of broadcast, digital democratising sports viewership – these are all things having a major impact on the sports industry.
Yet, at times, it might appear that only the major sports industry players are reaping the benefits of these seismic shifts towards digital channels. But, hang on…. smaller organisations can grow rapidly too and are often the ones carving the way and their own niches as they go. This is all thanks to new, mostly internet-based technology – such as cloud-based live stream production, and social video editing and distribution platforms – which are reducing the gap between the biggest clubs or federations and smaller organisations.
At the heart is the not-so-secret-anymore weapon – live video content.
Why live video content?
Put simply, consumption of video content is constantly growing, and rapidly so amongst sport fans.
For younger generations, digitally served video content plays an even bigger role than TV played for their parents. Generations of ‘cord-cutters’ are not so interested in having a traditional TV set with a cable subscription. The evidence points to how they prefer to spend time watching subscription based (or free) online OTTs. Millennials and Generation Z folks have moved their parents’ affection for TV, to the web.
However, the choice between either a traditional TV or an online service is not only a matter of age of viewers: 
Online viewers also consider online video to be more exciting, as well being mobility-friendly and a better choice when it comes to multitasking as you watch. Sounds about right!
But if you work in traditional TV, don’t worry, it isn’t going to simply disappear. While it has some very big competition in the form of web OTTs, it’s still king of the hill and will remain in this position for some time yet.
Sharing is caring
When live video and sports combined, what we’re all seeing now is sports brands becoming content companies. But what do I mean by this? Different kinds of sport bodies – clubs, federations, leagues etc – are producing tons of content and sharing this with fans.
The biggest players, like Spanish or English football leagues, might well be selling broadcasting rights to the top TV stations and TV producers. But in order to keep their fans motivated and committed, they also create and share a lot of other stuff that’s not usually televised via traditional TV. See the Tellyo blog on the best examples of such content: Ideas for online video content when you can’t show games.
- Press conferences
- Injury updates
- Other teams’ matches
- Stadium tours
- Pre-season games etc.
Elsewhere, the Union of European Football Associations (UEFA) is planning to open their own OTT platform with live video content to complement paid TV. While UEFA is certainly a big fish, they do have lots of events that are not as popular as say the Champions League, such as games featuring women teams, pre-season preparations and matches, injury reports, and interviews with players.
There’s a lot of content that is absolutely worthy of spreading beyond UEFA itself. That’s why the organisation’s latest idea is to make more content eligible to be streamed or recorded as a video. And there’s no better way to promote sports events than video:
This situation can be a huge opportunity for many smaller organisation or lesser known parts of sports institutions. What’s more important – they don’t need huge facilities and resources be able to achieve great marketing, PR and sales results with sport video content. How come?
You own content… Make use of it!
Technology makes it all possible. Recording videos and streaming broadcasts to social media, on a professional level, is very obtainable to all. You don’t need a production control room with multiple screens, tons of electronic devices, or a team of engineers. That’s NASA you’re thinking of! Instead, you need video recording device (camera, iPhone, drone), a decent internet connection and laptop to run video production software. Software like Tellyo Pro, for example:
Our Tellyo Pro is a professional cloud-based platform for frequent and regular live content production. It allows you to ingest video streams to Tellyo and broadcast these to RTMP and social channels, while also clipping live content into videos to post on social media.
Stream Studio is our cloud video production suite that enables you to create dynamic live streams for social channels, with extras like graphical and video overlays and sound mixing.
If you’re using Opta Sports event metadata for example, you can now also automate video clip creation in Tellyo Pro with Smart Clips, giving more power to your editors to quickly create video compilations. Our Auto Clip-to-Post feature means you can also fully-automate clip creation through to social messaging and social posting, all in one go.
For more detailed and data-driven stories, check out our case studies section.
To grow or not to grow?
The facts speak for themselves: live video content can be a leverage to promote your organisation, league, club or sport in general. Video content production is no longer exclusively reserved for the TV and sports giants. As long as you own it or have the rights to it, you can use your events as great video content. You will gain new audiences and please your existing fans, so let your sports video content be your ace!
If you would like a demo of any Tellyo solutions mentioned above, please don’t hesitate to contact us – we’re more than happy to help!
The International Table Tennis Federation (ITTF) is the governing body for 226 worldwide associations and oversees more than 120 international events. It is one of the largest sports federations in the world and has a proud history, having organised the World Table Tennis Championships since 1926.
Our partnership with the ITTF started back in 2017 and has since gone from strength to strength. Today, Tellyo is integral to the ITTF’s direct-to-fan video strategy, enabling the federation to stream matches and share clips
from tournaments previously difficult to access for fans across the globe.
Increased global streaming collaborations
Starting with one trial tournament in 2017, Tellyo now supports all of the ITTF’s major tours and championships. More recently, our platform has been used during regional events in remote locations within Fiji, Nigeria and India.
When working in remote locations, the ITTF rely on us to seamlessly deliver streamed content to global fans online. The key to our success is two-fold. Firstly, our platform’s infrastructure is capable of receiving signals from anywhere in the world, however remote, thanks to the network of servers we use. Secondly, we provide an extensive set of advanced tools to ITTF production teams, expertly meeting their various technical requirements.
Video clips further boosting engagement with the ITTF
With a greater number of tournaments being covered, the ITTF is seizing these opportunities to create more video clips for its social media channels. In turn, these clips help to drive viewers to its live stream and are having a hugely positive impact on overall engagement with the federation and table tennis online.
“I cannot imagine life without Tellyo. The platform is at the core of our social video strategy, helping us to showcase dynamic sports content from multiple ITTF tournaments online. All-in-all, thanks to Tellyo, we’re better able to entertain and excite our fans, dramatically improving our digital reach, video views and fan engagement levels across social media.”
One of the most prestigious events in the sports marketing and media industry, Sportel is the place to meet influential leaders and see cutting-edge technology in action.
At Sportel Monaco we invite you to come by our stand and chat with us about the benefits of using Tellyo in your organisation. We can also show you how our exciting new solutions work.
Visit us at Sportel Monaco on stand A40/A41 between 22 and 24 October. Either send us en email on email@example.com, arrange a meeting beforehand or simply drop by our stand to say hi!
The new solutions you’ll get to meet
Stream Studio is advanced live production tool that enables your digital and social teams to create dynamic live streams for social channels, providing an immersive experience for fans. Request a demo>
Smart Clips equips your teams with an intelligent tool for creating short videos quickly and easily, thanks to event meta data provided by Opta Sports or Genius Sports. Request a demo>
Auto Clip-to-Post fully automates clip creation, social messaging and social posting. Combined with Smart Clips, Auto Clip-to-Post multiplies the matches one editor can effectively cover. Request a demo>
For inspiration, check out this video clip compilation from Guinness PRO14 Rugby – a great example of packaging exciting moments to help shape the tournament’s narrative as the premier professional club competition in Ireland, Italy, Scotland, Wales and South Africa.
The tries just keep coming 👊
Speed, skill, and style aplenty, Round 4 of the #GUINNESSPRO14 certainly didn't disappoint 🔥
— PRO14 RUGBY (@PRO14Official) September 24, 2018
We look forward to meeting you at Sportel Monaco!
The Guinness PRO14 Championship is a global rugby tournament that pits 14 teams from Europe and South Africa against each other in an exciting league format that culminates in knockout stages and a showcase final. Our Tellyo platform has enabled PRO14 to deliver a robust video content strategy that is driven by the creation and distribution of video clips to drive fans to its live streams.
Data coming from clips created and distributed via Tellyo Pro.
What’s the secret behind PRO14’s video content growth?
Maximizing new channels
With the media landscape fast-evolving, PRO14 has been quick to create video content for new social channels. As a content rights holder, its strategy is about getting videos out to PRO14 rugby fans so they’re part of action, as it happens. As one of our beta partners, the organisation is also helping us to develop and test new products and features, such as our recently launched Stream Studio, Smart Clips and Auto Clip-to-Post.
Progressively larger deployment of Tellyo
Initially used as a test during the early league stages of the 2017/2018 season, PRO14 now use Tellyo to live stream games and to clip videos specifically for social media channels. During the coming 2018/2019 season, PRO14 will also push video content from Tellyo to its new OTT subscription platform.
Sharing video content with PRO14 teams
With relevant permissions and access rights in place, PRO14 is able to give its teams access to Tellyo, meaning each team’s media unit can use and share PRO14 video content. This has helped to amplify tournament matches further across social media, whilst also strengthening relationships with PRO14 teams by continuously building content resources that deliver value to everyone involved.
“We’re seeing major growth in fan viewership and engagement related to the video clips we’re now able to create and share in real time. This is all down to the video strategy we have been able to enact thanks to Tellyo. It plays a significant role in our direct to consumer strategy by giving us the means to elevate the online experience to new levels through engaging and timely content.”
Peter Connolly, Digital Manager at PRO14 Rugby
Sunset+Vine is a global force in TV and digital sports production. As one of our largest and longest-lasting clients, we’re extremely proud to continually develop and evolve our partnership. We now work across Sunset+Vine’s many sports assets, while they invest time in supporting our beta and product developments, better enabling us to achieve success together.
Multi-casting Hong Kong World Sixes:
Sunset+Vine utilised Tellyo Pro as a dynamic means to deliver various live streams from last year’s Hong Kong World Sixes cricket tournament. With the support of our customisations, its team successfully and cost-effectively multi-casted simultaneous streams to platforms such as Facebook, YouTube, Akamai, Fox.com and Cricket Australia’s website, cricket.com.au.
Numbers from using Tellyo Pro at the Hong Kong World Sixes.
Creating and sharing ECB cricket clips
As the production company behind all England and Wales Cricket Board (ECB) events, Sunset+Vine were tasked with packaging engaging highlights of national team games for social media. To produce clips out of live streams and provide instant highlights to cricket fans, the ECB production team turned to Tellyo Pro.
Data coming from clips created and uploaded to Facebook via Tellyo Pro.
Live streaming and clipping Crufts:
Established in 1891, Crufts is the biggest canine event in the world with a modern audience hungry for online content. To deliver fresh content to fans, Sunset+Vine’s production team now run 12 hour+ livestreams and edit and distribute video highlights across social media channels, all via Tellyo Pro.
Data coming from broadcasts streamed to YouTube and clips created and uploaded to YouTube via Tellyo Pro.
“Tellyo gives us the speed of deployment we require, and the reliability and strength of its streams are outstanding. The team has helped us immensely by developing adaptations within their infrastructure to meet our streaming requirements for all destinations.”
Run by Future and TVB Europe, the Best of Show Awards recognise achievements in product innovation and service development at IBC 2018. Our cloud-based video production platform and its three new platform solutions are shortlisted in the ‘Delivery’ category.
Making their first appearances at IBC 2018, the new solutions ensure Tellyo Pro gives more power to digital and social teams to get video stories out quickly and more effectively shape the narrative across online channels.
The three new solutions are: Stream Studio (a cloud-based live production suite for creating customised live streams for social channels and audiences), Smart Clips (an intelligent tool for quickly clipping short videos and to assist teams and editors), and Auto Clip-to-Post (which fully automates clip creation, social messaging and social posting).
“We’re delighted to be shortlisted for the Best of Show Awards at IBC 2018, being run by Future and TVB Europe. It feels great to be recognised for our drive to continually deliver intelligent technology that supports digital teams, social video editors and video creators within an industry built on narrative storytelling. Being shortlisted is all down to the strength of our team and the excellent partnerships we have with our clients.”
In recent years, tier-one broadcaster Polsat (from the largest Polish media and telecommunications Cyfrowy Polsat Group) has unified its different production tools. We’re proud to have worked with them throughout this process, helping to solve similar requirements across teams and channels, while delivering more dedicated solutions where necessary. Read about the solutions we delivered alongside the Cyfrowy Polsat Group below.
Tellyo Pro ingests feeds from multiple Polsat channels, giving internal departments access to content whether they’re working remotely or at the office. At the same time Tellyo’s granular user protocols and permissions manage access rights and maintain embargos between departments and social media accounts they manage.
Dedicated live to VOD
Working with the Cyfrowy Polsat Group, we developed a dedicated solution for editing and integrating long-form content with its OTT platform, IPLA (Poland’s biggest online entertainment service). The solution enables live editing without any transcoding, delivering entire shows re-packaged for IPLA shortly after a programme ends.
To help drive 24/7 news coverage, live content is regularly streamed to multiple destinations simultaneously – whether it’s a visit from a foreign VIP, a major press conference or happenings at a political event.
Cyfrowy Polsat Group leverage real-time clipping and editing to create individual stories and highlight compilations from single sources or multiple, parallel live feeds. These are shared on social media to draw people into content, and to create views and engagement.
Polsat’s Kabaret Na Zywo
The main channel, Polsat (one of the leading Polish TV channels), is a big internal client using Tellyo Pro, regularly creating and sharing 500+ clips a month via our platform. The channel’s premium, big-ticket event, Kabaret Na Zywo, was broadcast live, with real-time video clips created and shared to the company’s YouTube and Facebook channels. Taken from a live stream, the most successful Kabaret Na Zywo clip has been a comedy stand-up.
Results for the most successful Kabaret Na Zywo clip:
“We’re continually collaborating with the Tellyo team to move forward, while Tellyo Pro has been the catalyst to help us
transform the way we work. It’s a joy to see our teams working more openly, efficiently and successfully to maximise video
content – we’re now much more engaging. Long may our fantastic partnership with Tellyo continue.”
Grzegorz Janczura, Cyfrowy Polsat’s director of internet projects
This week we’re launching three exciting new solutions – Stream Studio, Smart Clips and Auto Clip-to-Post – as well as our Pro Media API partnership with Twitter. All will make their first appearances at the IBC Show 2018 in Amsterdam, which we’ll attending from Friday.
What’s the story behind our announcements? Because we’re driven to continuously deliver intelligent technology, our new solutions and Twitter partnership are designed to better enable digital and social teams to build video stories quickly and amplify these across the web, all in a highly managed, monetizable and secure way.
Our new solutions
These include a new product – Stream Studio – and two major feature upgrades in Smart Clips and Auto Clip-to-Post.
Stream Studio is our cloud-based live production suite for creating customised live streams for social channels and audiences. By switching between streams, adding visual layers and distributing to multiple destinations simultaneously, Stream Studio means you can build greater engagement and add value to audiences in real time. Request a demo ›
Smart Clips is an intelligent tool for quickly clipping short videos. Designed to dramatically speed up work flows, it runs alongside human social-video editors and, through metadata, suggests clips and highlights. Editors can then choose to add clips to montages with a single click. Request a demo ›
Auto Clip-to-Post fully automates clip creation, social messaging and social posting. It can run on multiple streams simultaneously and, when combined with Smart Clips, multiplies the events and games one editor can effectively cover. Auto Clip-to-Post is entirely new to the market – a solution capable of pulling event metadata and using it in a unique and clever way to construct clips and social messages, then posting these to social channels. Request a demo ›
Our Twitter Pro Media Partnership
All of the new solutions build upon our firm belief that the best stories are told by humans to humans, which has resulted in us putting considerable energy into empowering digital teams and social video editors, and equipping them with world-class technology solutions.
A clear example is our official Twitter Pro Media partnership, which now provides our existing and future clients with the highest level of video integration on Twitter.
The new partnership adds 20+ new Twitter features, including extended monetisation opportunities such as the Amplify Publisher Program and In-Stream Ads and Sponsorships, as well as enhanced geo-targeting, advanced meta-tagging and simplified publishing workflows.
“I’m delighted to announce the launch of our three new solutions – Stream Studio, Smart Clips and Auto Clip-to-Post – as well as our partnership with Twitter. These new developments will give more power to digital teams, social video editors and creators by delivering greater tools for getting video stories out quickly and more effectively shaping the narrative across online and social media channels. Our Twitter partnership will also enable teams, editors and creators to maximise video story telling on one of the globe’s favourite digital channels.”