On a dramatic night and on one of sport’s biggest stages, the Philadelphia Eagles were crowned Super Bowl LII champions. Social media reverberated to #FlyEaglesFly!
Here’s your 1-minute recap
Thanks to NBC the live stream was widely accessible online for free in the US, and in Europe thanks to the BBC and other media outlets like ProSieben in Germany. Cord cutters got the same content as TV subscribers (wow!), with lots of OTT’s showing the action – YouTube TV, DIRECTV NOW, Sling TV, Hulu with Live TV, PlayStation Vue, FuboTV, and CenturyLink Stream.
The Eagle’s social media team live clipped content, added graphics and shared social videos, just as you can with Tellyo as action happens…
The night was good also for the NFL – over the weekend they gained 100k fans on Facebook. Video was the most engaging content during the two days of Super Bowl madness, with the NFL Facebook page receiving over 1.2 million interactions, including shares.
While the NFL’s Sideline Cam provided a different angle, getting online fans touchline to experience magic moments:
To capture end-of-game celebrations, the NFL were on Twitter with its technology partner @SamsungMobileUS, filming on a Samsung Galaxy Note8. You can give similar social mentions to your partners directly from Tellyo.
— NFL (@NFL) February 5, 2018
Post-match the NFL rounded up the evening with a highlights compilation, like ones you can produce in Tellyo. It achieved almost 6 million views in the first 30 hours (a number sure to grow).
In the end, everyone was celebrating in the City of Brotherly Love!
— Batavia’s Best (@bataviasbest) February 5, 2018