Back in the day, when Facebook was on the rise, every business owner wanted to be there ‘because everyone’s there’. The social network was soon flooded with aesthetically poor and awkwardly positioned business profiles, most of which were instantly forgotten.
The lesson we can all take from back then, at the beginning of the Facebook hype, is that it’s not enough to just be in the right place. In order to gain social media results, you need to remember why it’s good to be there and how to do things right.
So, let’s start with some basics, so you can ensure your video presence on social media is professional, striking and memorable.
Social media broadcasting is dialogue
Many organisations deciding to make the leap to social media often forget one basic principle: social media is all about dialogue between brands and fans.
So, when you start posting your videos to social media, don’t be surprised by the amount of feedback you receive. It’s not enough to simply stream great content, you must be prepared to handle the reactions of your community – positive or negative.
Prepare your social media team to expect the unexpected, such as difficult questions, spammy comments and harsh language, much of which you’re likely to encounter.
Roll with it… it’s not a such a bad thing
A traditional broadcast is controlled by a TV station, while video on social media can develop a life of its own even after being broadcast to a social channel. Once transmitted to the web it could be re-shared thousands of times, rippling out to more and more fans in the process.
What this does raise are questions about how to ensure your branding remains while your content extends its reach. The good news is that there are many useful things you can do to protect and secure branding on your content, such watermarks and bumpers.
Protect your rights by branding your content with watermarks, overlays, wipes and bumpers. Tellyo can help you to do this.
Broadcast is dead, long live the broadcast!
In the world of social media, a broadcast is not a singular event. From broadcasted content, you can create multiple, independent video clips for different social channels, different time zones, and in different languages for different audiences. You can recycle content by creating clips, highlights and compilations.
Thanks to Tellyo, you can even create cool clips during a stream; while also being able to create longer video compilations by joining clips from your live stream with older content created from other sources.
Let your social media folks get creative and play with content. Bring it to life one more time!
Timing is everything (duh!)
In professional broadcasting, especially in sports, timing is crucial. Being able to clip and share a replay to Facebook and YouTube is everything. You can be sure that the first brand to replay a goal or a golden moment will build more reach and grab new viewers within seconds.
If you can automate content production to gain speed, don’t hesitate to do it. In Tellyo, for example, you can ensure branded bumpers are immediately added to all content as part of your workflow.
One more thing…
There’s no simple or perfect recipe for success. Just be prepared and open minded.
One of humankind’s greatest ever achievements – landing on the moon – was widely televised. It was a giant leap for humankind. But how will we all tune in when someone first walks on Mars? Most likely live via social media and on different devices – from smartphones to tablets and VRs.
But before we go that far, let’s get back to Earth for a second, and let the numbers talk!
The rise of live video content online
By 2019 video will be responsible for 80% of global internet traffic. Live video alone will consume 13% of internet video traffic by 2021. At the same time, in the United States, TV audiences dropped by 11% between 2010 and 2016.
Most predictions suggest a continued decline in traditional TV viewing, just as new viewing habits appear to be unstoppable. Audiences increasingly look for live video content online.
But while live video on social media is already huge, it’s not even close to saturation. With millennials and generation Z at the helm, the future of live video content looks bright and promising. Here are some steps you can take to get your live video onto social media.
Create a multi-channel strategy
The very first step to jumping on the social video bandwagon is to create a multi-channel strategy for your brand, incorporating the right channels for you.
When it comes to live video, Facebook is number one among social networks. It holds 45% of the social media streaming market share. Without doubt, Facebook is going to be a major platform for social media broadcasters for a long time.
“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live”
The second most popular platform for live video content is YouTube, with 44% of video market share. It is rightly a natural place for live content, so when planning your presence on social media, don’t forget to consider Google’s flagship video platform.
Other significant social media broadcasting players are Instagram and Snapchat with 28% and 19% market share respectively.
Go multi-channel for the win
The importance of social media doesn’t mean it’s time to simply ditch traditional broadcasting platforms. It’s not about moving your business to the internet entirely. Rather, it’s about implementing a multi-channel strategy as soon as possible. One that will enable you to capture and engage with the huge audiences that exist online.
What the stats tell us, is that demand is huge. This is partly due to people’s preference for watching videos over reading text online (nearly two thirds of people on the internet prefer it this way). Other sources also point out that if you consider all videos on Facebook, including live broadcasts, that these are being viewed around 64 billion times daily! That’s a staggering amount of views, right?
What these stats mean is that the internet is full of people eager to watch live video broadcasts, as far as it’s related to their passions and interests.
Keep an eye on this fast-evolving environment
Today the MVPs may well be Facebook, YouTube, Instagram and Snapchat. But tomorrow – who knows?
One thing is for sure. If you can adapt the channels you use to get live video to your audiences as they want it, then you will succeed when it comes to social media.
As you can see, the above numbers speak for themselves. So why not make that leap and get your live video onto social media today!