London, UK, 23rd March 2022 – Tellyo Pro is the media production industry’s fastest growing cloud solution for video editing, clipping and streaming, and Tellyo is now very pleased to announce the release of the latest version V2.30.0 – codename ‘Jessie Rasberry’.
This latest release sees the introduction of Watch Folders that help users monitor and import video content from a variety of different sources. Twitch integration will help make life a little easier for our customers working in the esports industry, and we’re pleased to introduce several new housekeeping features that improve ease of use and organise content more efficiently. This update also optimises system performance when customers are previewing/rendering compilation clips, as well as offering greater customisation and personalisation of system notifications.
V2.30.0 sees the introduction of Watch Folders. Using these, customers can store content in S3, Dropbox or FTP sources and Tellyo Pro will automatically import these assets directly into folders, saving time and simplifying workflows.
Twitch is often the esports industry’s streaming platform of choice, and Tellyo Pro has now adopted the Twitch API and therefore integrates seamlessly with Twitch, making it easier for esports customers to live stream esports content.
Tellyo is pleased to introduce a number of small housekeeping improvements that will help customers working with large numbers of clips or creating sizeable compilations. These changes primarily help speed up the preview and rendering of larger clips and compilations. We’ve also switched to an alternative email service to overcomelimits imposed by the previous provider on the number of recipients of email notifications. Finally, we’ve enabled users to change and optimise the email notifications they receive, for greater personalisation of their Tellyo Pro experience.
“We’re pushing ahead with our ambitious roadmap for Tellyo Pro and we’re also expecting to announce a couple of significant updates for NAB Show next month”, comments CEO Richard Collins. “Tellyo will be exhibiting on booth N1932 and we’ll have our full suite of solutions available for demonstration throughout. With our attendance at several other key industry events now confirmed, the remainder of 2022 looks very dynamic and we can’t wait to reconnect with our customers and partners in person”.
Tellyo is your complete cloud production platform.
Tellyo empowers media teams to produce engaging and compelling live content that can be easily streamed to multiple digital and social media destinations using Stream Studio, Tellyo’s cloud-based vision mixer/production switcher. With Tellyo Pro, branded video clips, highlights and compilations can be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo Guest helps you deliver high-quality web conferences, events and presentations in real-time that invite external contributors and commentators into productions from multiple devices. Tellyo Talent lets athletes, actors, sponsors, ambassadors and influencers amplify your reach and engagement across social media.
For more information, visit www.tellyo.com
It’s extremely difficult to pin down live video streaming audiences. Data will vary depending on world regions, such as a country’s internet quality, its level of technology adoption and development, and so on. However, a new report has done an incredible job of helping us to build a better understanding of digital viewers, as much as it’s possible.
The IAB (Interactive Advertising Bureau) report – Live Video Streaming: A Global Perspective – provides a great benchmark regarding trends across live video streaming. It’s a must read for anyone interested in the broadcasting industry and for people who want to stay up to date with the most recent studies. Here’s a short, but insightful summary of the survey’s results.
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An overview of live video streaming consumption
The IAB report highlights that we are all surrounded by devices that enable us to watch video streams – such as PCs, laptops, smartphones, tablets and web connected TVs, all of which are some of the most common screens we use to catch the content we want to see.
The report also makes a strong point that video streaming is still growing rapidly. Forty-seven per cent of people who took part in the IAB survey said that they stream more videos in 2018 than they did a year ago. Russians are a model example of what the report calls the ‘video thirsty user’, as 61% of Russian respondents said they watch more streams now than a year ago.
How we watch content
Out of all of our web-connected devices, smartphones are the most popular when it comes to watching video streams (for 62% of survey respondents). In second place comes the PC/laptop, while tablets come third. The reports notes that the most popular ways to watch video streams is further reflected in the devices people keep at home, as listed below.
“What device I own or have access to”:
However, while we might use smartphones to watch live video content most often, the report concludes that the device is not the best platform for longer formats.
It seems that audiences around the world prefer to watch long formats, or videos for longer periods of time, on bigger screens. The Smart TV comes top with 67% watching more than 30 minutes of live streams daily; while video streaming devices (that are connected to and watched through a TV) follow closely behind on 62%. Only in 47% of cases are smartphones used to watch video for 30 minutes or more.
Audiences prefer to watch longer video content on bigger screens, while smartphones are often used for short videos no longer than 10-30 minutes in length.
Where we consume content
Social media now plays a key role in many areas of life. Unsurprisingly, viewers like to watch live streams mostly on social media (52%), with dedicated, digital streaming platforms with subscriptions coming in second place (41%).
The report highlights that social platforms are a natural place for streaming and probably one of the best places for viewing:
- (Almost) everyone can access social media streams, as long as they have a web connection.
- Social media is free to use.
- Social channels are widely accessible via almost any web-enabled device you can imagine: PCs, smartphones, tablets, Smart TVs, gaming consoles etc.
- Social offers specific features that help broadcasters to promote and inform users about a stream.
- Users also benefit from specific features, such as the ability to chat during a stream.
Digital streaming subscription platforms, like Hulu Live or DirectTV Now, are dedicated to digital entertainment and offer access to multiple TV channels using a connected device. Users can watch anywhere, either live or on-demand at a more convenient time.
Other, popular sources of live video streams are:
- TV network websites or apps (like ITV Hub, All4 or other web services that provide live streams from traditional TV broadcasters) – 34%
- Gaming websites or apps – 33%
- Paid TV service provider website or app – 21%
- Other sources – 9%
Content we like to consume
The most popular type of content that is streamed by digital viewers around the world is the TV series (for 45% of users).
Thirty-one per cent watch live sports, with 30% tuning into how-to tutorials. Gaming fans represent 29% of live video content consumers. What’s interesting is that live videos made by friends or family members are appealing to 28%; while news is interesting for 27%, videos made by an online celebrity or influencer for 24%, live concerts for 23% and talk shows for 22%.
There isn’t anything too surprising about the above types of content we like to consume. For most people, a box-set TV serial is the go-to content across the web in general, including video on-demand (VOD) and live streaming services. Live sports events are then an obvious second, as sport is all about being ‘in the moment’.
Where we consume
Gone are the days of a TV set in every room, probably forever. Live content is now everywhere, across laptops, smartphones and tablets to name just a few. These new screens are often the first thing we look at in the morning and, quite probably, the last thing we look at before going to sleep.
According to the IAB report, 73% of live video content is consumed at home. Outdoor consumption appears to be alongside journeys and social events, like going to a restaurant, bar or the park, or on the way to work and while shopping.
Thirty-seven per cent of viewers spend 81% or more of their time live streaming in the company of others, which increases to 56% of viewers when using a smartphone. This is worth remembering, as it means that up to just over half of your streaming audience will be more than one person, depending on the device being used.
How we multi-task while watching live streams
While watching live streams an audience’s attention is highly distracted. But this doesn’t mean that they don’t pay attention to what they see on the screen. In fact, while they will do other things, these are more often related to what is being watched.
Things (related to what is being watched) that viewers do while watching live content:
Why we watch live streams
So, what exactly does an audience look for in a live stream? The IAB report asked respondents – What are the main reasons for you to watch live video streaming content? – and the responses shed light on why we watch:
Something that should be of valuable insight to many live content industry professionals, the report also asked: Which of the following factors influence your choice of live video streaming sources?
It seems that technical aspects, such as content quality and the speed of connection, are crucial here, while ads (or the absence of ads) in a live stream are not so important after all.
Key takeaways about the live video consumer
Based on the IAB report’s survey results, if we were to create a persona for the ‘live video content consumer’, the following would form their habits and thoughts. They would:
- Watch live video content a couple of times a day
- Own a smartphone and use it to stream live video content
- View streams via social media channels
- Favour TV serials and sports
- Enjoy watching live streams in the late evening – from 8pm to 11pm
- Check social media and look for related online content while watching a stream
- Appreciate content quality and connection speed
- Like how live content makes them feel up to date and well informed
Although the above makes some pretty big generalisations, once you start to glean new insights from reports such as the IAB’s, then you can build a better picture of the live video content consumer. Worth remembering!
Reaching the live video streaming consumer
When it comes to execution of your live video strategy and getting the tools to reach the live video consumer described above, simply try one of our Tellyo solutions. Tellyo Pro is for regular, extensive broadcasts; while Tellyo On Demand is designed for more occasional use. If you’re not sure which solution would suit you, please get in contact and the team here will be more than happy to help.
If you are just about to start your adventure with professional live video streaming, you may well be a little bit confused. Whether you’re a social media specialist or digital marketer or you’re working in sport, fashion or the music business, streaming will undoubtedly improve your content, brand visibility and boost sales. But there’s a plethora of things you need to remember, learn and tons of options to choose from. Let’s start with the basics and answer some of the most commonly asked questions regarding live video streaming.
What are the best ways to livestream an event and why?
There are many free solutions if you want to stream an event, which you can easily check out for yourself. For personal use, the free solutions can be great. But if you aspire to professional streaming of any kind, the free options aren’t going to offer you enough.
Free software solutions for live video streaming (whether an online or desktop solution) are either not advanced enough or simply not good enough. When using a free solution it is quite common to encounter problems during a livestream and highly likely you will not be able to get support when it comes to technical issues.
If you aim to create great live streamed content and promote your event effectively, you should put in place specialist software that will enable you to better configure and manage your stream.
Professional quality never comes for free!
In answering the question, to stream your event in the best possible way, use professional tools to guarantee great results.
What is the best software for live video streaming?
Here at Tellyo, we’ve put a lot of expertise into creating our streaming software. We’re confident it is one of the best professional solutions for streaming regardless of the event type – be it a sports match, fashion show or music gig. Why?
Specifically designed for streaming and clipping videos, our software platform enables you to edit your content and its audio, and adjust videos to fit different formats and streaming destinations (such as Facebook and YouTube).
Tellyo is cloud-based software built on a core platform that delivers two separate solutions to choose from: Tellyo Pro for extensive usage when you have lots to live stream; plus Tellyo On Demand for occasional streams and when you want no strings and simple payments. Both are fully professional solutions and support the most popular social media channels like Facebook, YouTube, Twitter, and Periscope.
What are some of the best live video broadcasting sites to stream live events?
If you want to stream to social media using a channel that’s already popular in the market, there are quite a few streaming-friendly sites we can highlight:
What’s great about the above platforms is that they not only offer streaming features, but also include other cool features too, like chat (YouTube) or announcements and sponsored posts (Facebook). However, the most important part of the deal is that popular social media channels offer direct contact with audiences on pre-established platforms.
Is it possible to live stream to Facebook, YouTube and Twitter simultaneously?
Yes. You can stream to all of the above mentioned platforms simultaneously using Tellyo. Additionally, you can broadcast to other, custom RTMP destinations.
What are some KPIs for live streaming?
This will very much depend on your strategic objectives. If you wish to gain audience and brand visibility, you should aim to get as many viewers and views as possible. Total reach is also a valuable indicator because it shows how many people could have potentially viewed your content.
Depending on your needs, other indicators might include engagement signals (likes, comments and shares), leads and sales, or new signups to on-demand platforms.
It is crucial to set some goals before you start a stream, as these will give you something to measure against.
What are the best practices for live streaming events?
We’ve prepared a number of articles that you might find useful, regardless of your streaming experience or industry knowledge:
- Improve your social broadcasts with different content types
- 8 common live streaming mistakes
- What indicates success? The social video KPIs that count
- Going social with your broadcast: the basics
- Sports video content ideas to help you survive out of season
- How to prepare and promo live-streamed sports content?
- How to incorporate sponsorship into your real-time social videos
- How to turn broadcast content into great social live streams
- Three ways to maximise real-time interactions with fans
- Understanding the power of online sports videos
- A sport marketer’s simple guide to Facebook post promotion
Explore our blog for other interesting insights and ideas.
Is it possible to clip videos out of a live stream?
Using Tellyo – yes. Our platform allows you to cut clips out of live streams and simultaneously share them on social media in a matter of seconds. You can enhance your clips using our feature-packed Editor or simply clip-and-publish. Videos can be distributed straight from the Editor to the most popular social platforms of your choice. If video editing and live streaming is your main concern – consider using Tellyo.
What kind of events can be turned into live video streams?
There’s really no correct answer to this. However, if you’re responsible for an event and it would benefit from having a larger audience, or you want to reach people who are unable to attend in person, then it would be a good option to stream.
To understand what kind of events others are streaming, let’s take a look at some of our clients:
Our Tellyo Pro is used mainly by sports leagues and federations, and TV and digital broadcasters. They will own content or have the rights to stream it, so they require a trusted service that will enable them to broadcast their content directly to social media. They stream big amounts of content regularly, such as entire matches and complete shows.
Tellyo On Demand is used across sport, fashion, music and event organising. It offers a more flexible option and is suitable for organisations who only need to stream from time to time, but still want to rely on an excellent service. They stream small amounts of content, such as occasional behind-the-scenes footage, gigs, press conferences, and fashion shows.
Still not convinced?
If you still have some doubts regarding live video streaming, live production, real time video sharing or anything in between – let us know. Send in your question(s) using our form, message us at email@example.com, or make contact via social media.