London, UK, 22nd April 2022 – World Table Tennis (WTT), the commercial and events platform of the International Table Tennis Federation (ITTF) Group, selected Tellyo Talent to securely share premium video content with the players and stakeholders during its recent Singapore Smash.
“When WTT was created last year, we made a decision to bring the majority of our content production back in house for the 2022 season”, comments Content & Creative Director Joachim Davy. “The ITTF has been a Tellyo customer for several years and we’ve used the Tellyo Pro solution to edit and clip video content, but this new chapter in our story called for something more. We really wanted to make a statement with this inaugural WTT Grand Smash, and show the world and our players that we were upping our game.”
Grand Smashes form the foundation of the new WTT Series, and Singapore Smash became the first of the four new pillars of professional table tennis. Last month, the world’s best stars competed for a prize pool of USD2,000,000, the largest ever seen at an officially sanctioned table tennis event.
“Part of our strategy was focused around raising the profile of the players themselves,” continues Davy. “We supported them and, using Tellyo Talent, provided unique video content every day so they could bond with their fans. Singapore Smash was a total success on social media, rewarding our digital strategy and efforts to create engaging content for multiple audiences across all platforms.”
Tellyo Talent is an app that enables content producers to easily provide athletes, brand ambassadors, sponsors, celebrities and spokespeople with approved content that can then be personalised and shared on their social media channels. “The biggest gain for us has been efficiency and control”, notes Joachim Davy. “Staying in the Tellyo environment for content creation and distribution has enabled us to offer high quality content while having the peace of mind that media rights are being respected. This also helps players enhance their social media presence and promote successful events. The players have been extremely complimentary – it really has been a win-win and I know we’re going to expand our use of Tellyo Talent as we move through the year and announce further events”.
Tellyo CEO Richard Collins is thrilled to see Tellyo Talent delivering so many tangible benefits. “Sport is big business and it’s increasingly competitive. Federations and governing bodies are increasingly examining their digital and social media content strategies and considering how to make them more creative, more effective and even more profitable. Tellyo can help unlock your online content strategy by simplifying workflows, boosting efficiency and improving your production values!”
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London, UK, 14th April 2022 – Tellyo, the complete cloud production platform, is very pleased to announce the signing of a partnership agreement with SPX Graphics, the Finnish-based provider of graphics software and creative services to the live TV/web production and broadcast industries.
This agreement will see SPX graphics integrated into Tellyo’s popular Stream Studio production solution, providing customers with a wide range of ready-made graphics templates for their live productions. In addition, SPX will be able to provide custom-built graphics for specific productions and projects, as customers require.
“We’re very happy to enter into this partneship with Tellyo”, notes Atte Varsta,
CEO & Partner of SPX parent company Softpix. “Tellyo’s profile and customer base is growing at a remarkable speed and we’re happy that SPX will be able to provide even more creative options and value to Tellyo customers. We are already supporting a global community of content creators and this welcome relationship with Tellyo will help us extend our reach even further”.
Tellyo CEO Richard Collins is also excited by the possibilities and potential of this partnership. “We’re extremely pleased to be entering into this partnership agreement with SPX, and it extends the capabilities of our Stream Studio platform and opens up many exciting opportunities, both in terms of the future direction of Tellyo solutions and our ability to satisfy the most demanding customer requirements. SPX is a great complement to our platform and our relationship will allow us to jointly offer even more creative options, flexibility and production horsepower to content producers everywhere”.
Tellyo will be exhibiting throughout NAB Show 2022 on booth N1932 in the North hall. To book a meeting or demonstration, please click here.
For more information, visit www.tellyo.com
London, UK, 21st March 2022 – An increasing number of media producers are shifting to cloud-based workflows and the collaboration and efficiency advantages they offer. Maybe you are also considering a move away from on-prem solutions? If so, what should you look for from a cloud production solution? Jakub, Tellyo’s COO, offers these top five features to consider (with thanks to our good friends at Broadcast magazine):