How to reach Russian sports fans during the FIFA World Cup 2018?
When it comes to the web, Russia is a well-connected super power. It boasts the biggest internet nation in the whole of Europe – a whopping 76% of its citizens are online, which equates to nearly 110 million users. Most of them are using Vkontakte social media platform.
Russia is a market probably unlike anything you know – where Facebook and Google are not the first choice for users; where audiences still love western brands and have a huge appetite for great video content.
With the FIFA World Cup just weeks away, the key to success is VKontakte (VK) – Russia’s answer to Facebook. But what exactly is VK and why do Russians prefer it over other social channels? How can you create a presence on VKontakte (VK) and get more followers for your brand?
Download our e-book to learn for yourself. It’s your essential guide to reaching Russian sports fans during the FIFA World Cup 2018.